Overview

The SMM Posters project was created to help brands communicate their stories visually and consistently across social platforms. Our goal was to design scroll-stopping, strategy-driven visuals that not only looked great but also aligned with each brand’s voice, tone, and audience behavior.

We focused on crafting high-impact designs for platforms like Instagram, Facebook, and LinkedIn — ensuring every post contributed to brand recognition and engagement.

Our Approach

We began with competitor analysis and audience research to understand what resonates within each industry.
After defining the visual direction, we developed a modular design system — templates that could adapt to multiple campaign types while maintaining a unified brand presence.

Each poster design followed clear principles:

• Strong visual hierarchy

• Consistent typography and color system

• Platform-optimized layouts

• Balance of emotion, storytelling, and clarity

Design Process

• Moodboard Creation: Defined brand tone, color palette, and mood for each client.

• Content Mapping: Matched marketing goals (promotion, education, awareness) with post types.

• Template System: Created reusable layouts for faster campaign scaling.

• A/B Testing: Evaluated engagement patterns and adjusted designs accordingly.

 Highlights

• Platform-Optimized Designs
• Cohesive Visual Branding
• Reusable Template Library
• Research-Driven Creative Direction
• Increased Engagement Through Visual Consistency

Conclusion

This project reflects how design and strategy work hand-in-hand in modern social media marketing.
Our poster designs didn’t just fill feeds — they told stories, built recognition, and inspired action.