Overview
MMUSA is a well-known athletic-performance and supplement brand since 1995. Their product range is broad—creatine, weight loss, endurance, testosterone boosters, etc., aimed at fitness enthusiasts, bodybuilders, and active people.
The Problem
While MMUSA had strong brand identity and quality products, their website was not fully delivering on several fronts:
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Cluttered product categories & navigation: Users found it difficult to find the right product type quickly—from “bodybuilding” to “endurance” etc., the site had many categories but weak signals of hierarchy.
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Overwhelming content blocks: There was a lot of text, multiple product lines, many headlines—this made scanning hard.
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Lack of trust cues & transparency: Because supplements are sensitive products, users want clarity on safety, ingredients, dosage, side‐effects etc. The current layout didn’t highlight these sufficiently.
Design Goals
To address this, the redesign aimed to:
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Clarify navigation & reduce friction so users can go from homepage to “Buy” within 2–3 clicks.
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Improve the visual hierarchy to showcase product lines, benefits, and safety/trust information prominently.
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Make the shopping experience cleaner, faster, especially on mobile.
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Strengthen brand identity & emotional connection—show the athletic, high‐performance promise in design as much as copy.
Our Approach
Here’s what we did in the redesign:
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Streamlined navigation
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Improving Website User experience
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Product pages optimized
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Consistent typography, color, and imagery
Conclusion
The redesign of MMUSA wasn’t just about changing visuals — it was about rebuilding trust, clarity, and performance through design.
By blending a bold aesthetic with functional simplicity, we helped MMUSA create a digital experience that reflects its real-world promise: science-backed products built for real athletes.
