Overview

Canam Consultants is a well-known study-abroad education consultancy helping students navigate overseas admissions, scholarships, visas, and more. Their online presence needed to better match the value they deliver: clarity, trust, and personalized support.

The Challenge

• The site had many services, pages, and content, but users often felt overwhelmed when choosing a study destination or service.

• Key actions like “Profile Assessment”, “Scholarship Guidance” etc., were buried or not highlighted strongly, making conversion harder.

• Navigation and flows weren’t optimized: students had difficulty comparing countries or programs.

• On mobile especially, users dropped off early—pages loaded slowly or had too much text without visual hierarchy.

Our Approach

Competitor Analysis

We began by analyzing 3-5 leading education consultancy sites globally. We looked at how they:

• Present their services

• Highlight trust signals

• Structure the user journey from interest → research → decision → application

• Use design and layout to manage content overload

Findings: top competitors typically use clean, modular sections, strong visuals, simple comparisons (e.g. country vs cost vs duration), plenty of micro-interactions to help with onboarding.

Heatmap & User Behavior Analysis

We set up heatmaps and user session recordings to see what users click, scroll, or ignore. Key insights:

• Many visitors scrolled right past long text blocks (especially service descriptions), rarely clicking “Read More.”

• Most clicks and taps were happening on “Study in USA / UK / Australia” country cards, but a lot of drop off when they reached “compare programs.”

• The enquiry form or “Free Profile Assessment” calls-to-action (CTAs) were not always in view, especially on mobile, or were overshadowed by other content.

Redesign Decisions

• Modular Content & Scannable Layouts

• Prioritized CTAs

• Improved Navigation

• Visual Hierarchy & Trust Signals

• Performance & Responsiveness

Conclusion

With this redesign, the Canam Consultants website transforms from a content-rich but overwhelming portal into a guided, trust-inspiring platform where each user (student, parent) feels seen and supported.

The design not only clarifies what services are available, but why Canam is the right partner — by emphasizing credibility, reducing friction, and making the steps forward obvious. Even before measuring results, this refocused experience sets the stage for better engagement, higher conversions, and stronger brand loyalty.